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People Can’t Get Enough of the Viral ‘Holy Grail’ Beauty Product

Love it or hate it, one thing we can’t deny is that Tik Tok Open our eyes to a world Beauty Pharmacy. While we previously thought that high-end brands are sold in Sephora and other beauty counters, TikTok has shown us that budget-friendly brands can work just as well as their pricey counterparts.

And one super affordable makeup primer, which comes in at just $10, has been trending on TikTok lately: The pore primer putty from elf. The viral primer is touted as a way to blur pores and keep your foundation in place all day, with effectiveness comparable to any high-end brand. (The reviewer below has referred to this as the “holy grail” for dewy, natural-looking skin.) While it appears pale pink in the clear container, it turns translucent and helps create a cohesive base for your face makeup.

With a velvety texture—thanks to the addition of squalene—this sheer primer also moisturizes those with dry skin. So not only will it provide a poreless effect under your makeup, it can help your skin retain moisture all day long.

If you’ve been thinking about making a meltdown but don’t always trust influencers, just check out the reviews on Walmart’s website. Customers seem to agree that the hype on social media is real — with over 2,600 reviews, the product has retained a rating of 4.5 out of 5 stars.

Ahead, read the testimonials of some satisfied reviewers.

“I’ve been using this for two weeks and it’s a game-changer. It makes the application smoother, makeup lasts longer, and foundation and concealer look smoother on my skin and more natural. It works great on my eyes, too; I no longer use eye shadow primers.” – Dax

“Really pleased with my purchase. The paste minimizes pores and gives a soft glow to the skin. I like that the shimmer is there but not in a shiny and harsh way. It’s natural enough to wear during the day as well as at night. I also love that it’s not oily at all.” – Jin Jin

“I love the pore primer and have ordered it many times and it’s my holy grail for getting a smooth, dewy look to natural skin. My pores are often found in the cheeks area and this blurs my pores to give me a flawless look. I will be a forever user. Highly recommended” – Jackie 66

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